Chief Executive Officer (CEO) of Turismo de Tenerife, leading the competitiveness of the destination.

With more than 20 years of experience in the tourism sector, she is characterized by her solid multidisciplinary academic background and a career that combines the private sector, public management, and professional coaching.

She previously served as Councillor for Tourism and Economic Promotion in Puerto de la Cruz (Tenerife).

Bachelor’s and Diploma in Business Studies (Málaga/La Laguna).

Master’s degrees in Business Intelligence (Inesdi), Human Resources (UOC), and an MBA (ESEE Málaga).

Specialization in Revenue Management (Cornell) and certification as an Executive Coach (ICF).