He has been working in tourism since 1995 and is currently responsible for Wine Tourism and Sports Tourism at Turismo de Portugal.

More recently, he has also overseen the operational management of the China and Russia markets.

He holds a degree in Business Management and a Master’s degree in Industrial Management and Strategy.

He has worked as a lecturer at Universidade Europeia, was part of AICEP where he focused on the wine sector, and has also worked as an economic and financial consultant.