Pedro Ribeiro is an oenologist trained at UTAD, distinguished as a pioneer of authenticity and focused on the revitalization of old vines.

His dedication to the legacy of clay amphora winemaking (talhas) is evident in his leadership at Herdade do Rocim, where he preserves ancestral winemaking techniques.

Internationally recognized, his work was highlighted by Jancis Robinson as fundamental to the transformation of Portuguese wine.

With a vision that combines tradition and modernity, he has expanded his impact from Alentejo to the Douro, Dão, Algarve, and Lisbon regions.