Rita Soares is an entrepreneur and manager with more than 30 years of experience in the commercialization of beverages, wine production, and tourism sectors.

As CEO of Garrafeira Soares, she leads a benchmark company in wine and beverage distribution and retail in Portugal.

In 1998, together with her family, she acquired Herdade da Malhadinha Nova in Baixo Alentejo, now nationally and internationally recognized for the excellence of its wines, the innovative nature of its tourism project, and its commitment to sustainability.